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 Post subject: Arc'teryx Is Changing Their Name!
PostPosted: August 1st, 2011, 8:34 am 
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News Letter FCFF

Joined: May 20th, 2007, 4:04 pm
Posts: 200
I am sure most of you are familar with the Arc'teryx outdoor clothing brand. They make some top quality technical gear. However, I doubt that any of you are aware of how the company came about their name. They are reportedly named after the 150-million year old dinosaur ARCHAEOPTERYX LITHOGRAPHICA. ARCHAEOPTERYX, according to the fossil record, was the first reptile to have feathers and have a bird-like physiology. It was the forerunner to the modern bird and in the words of Arc'teryx the first creature with the ability to free "itself from the constraints of the horizontal world."

Well, all that has changed.

According to a recently published report Chinese palaeontologist Xing Xu, ARCHAEOPTERYX LITHOGRAPHICA, has been relegated to the sidelines of bird evolution. In fact, in the bird family-tree, ARCHAEOPTERYX isn't even ont he same branch as the modern bird. The recently discovered fossil XIAOTINGIA appears to be the predecessor of the modern bird.

http://blogs.discovermagazine.com/notrocketscience/2011/07/27/earliest-bird-was-not-a-bird-new-fossil-muddles-the-archaeopteryx-story/

In response to this latest news Arc'teryx has agreed to change the name of their clothing brand.
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Just kidding.


 
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 Post subject: Re: Arc'teryx Is Changing Their Name!
PostPosted: August 19th, 2011, 7:16 am 
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Education FCFF

Joined: May 17th, 2007, 7:57 pm
Posts: 1295
Location: Orange Park, FL
Nice. LOL


 
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